Purgatory Design

How to motivate users to complete a target action with design

Even the most beautiful interfaces can bring minimal conversions. And sites and apps with outdated design, on the contrary, motivate users to complete targeted actions. In this article we'll talk about what a targeted action is, examine ways to motivate your audience to get to the end point of the journey, and discuss how design affects conversions. What is a targeted action A targeted action is a valuable event that the project owner defined during the design phase. It can be signing up for email updates, placing an order, filling out a contact form, or visiting a special page. Each...

Why the interface doesn’t have to be pretty

When the task of creating a website or application interface arises, one of the main conditions is an attractive appearance. Many customers put UI beauty first and are willing to sacrifice usability for the sake of visual aesthetics. In this article, we'll talk about how appearance affects user engagement and break down the arguments against a beautiful interface. At the end, you'll find tips on striking a balance between aesthetics and user-friendly interaction. How to appreciate the beauty of the interface When it comes to a beautiful interface, most designers abandon the project or try to change the customer's mind....

What is cognitive overload in the interface and how to avoid it

The designer designing the structure of the site or app is responsible for what the user experience will be. One mistake and the audience will migrate to a competitor. There is no point in hoping that users will forgive the flaws and use the digital product. In this article we will explain what cognitive load is and how to correctly build interaction with your audience without losing their trust. We'll also share useful tips on how to improve UX to reduce information load. Cognitive load and overload There is a stereotype that the designer simply develops the appearance of the...

How to combine design with text content in companies’ products and avoid mistakes

The user experience is a very fragile thing that can be affected by any little thing. For example, if the designer has shifted focus from textual content to visual elements and sacrificed clarity for beauty. In this article we'll tell you how to combine design with textual content and break down a few popular mistakes. Which is more important: the design or the textual content Designers and copywriters often argue about which is more important: the visual part or the text that explains how the product works. Arguing is useless, because each tool affects the conversion rate and the attitude...

11 tips to help create the perfect website interface in 2021

The User Interface is an important component of any website or application. The target audience's experience depends on how well it is designed. We've gathered 11 tips to help you design an interface that solves users' problems. Pay attention to your audience's needs. Graphic design - a subtle art where there is no limit to perfection. You don't have to have 10 years of Photoshop experience to make a cool project. To successfully translate an idea into a tangible UI, you need to be part of your target audience for a while. For example, the client is a large bank...